Snapchat: Redefining Communication within the Electronic Age
Snapchat, released in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, speedily created waves by introducing a singular concept: disappearing messages. At a time when most social platforms emphasised permanence, Snapchat centered on real-time, momentary sharing, which resonated with youthful audiences trying to find far more genuine and sponta